About 68% of all online activities begin with a search engine like Google. If you don’t have a business website, however, consumers might never find you online. They’ll find your competitors in Atlanta instead.

On the fence about investing in website design and development services this year? Here are a few reasons every business in Atlanta needs a website.

Read on to discover the benefits of having a website for your business today!

Make a Strong First Impression

In some cases, finding your website is the first time consumers interact with your brand. If you don’t have an online presence, they won’t even realize you exist.

Web development and design services can help you create a strong first impression. In fact, your website’s design has a 75% influence on your credibility. Nearly 50% say a website’s design is the number one factor in deciding if they can trust a company.

Without brand trust, you could struggle to generate leads and sales.

Provide Better Customer Service

Having an amazing website can help you offer customers better customer service.

For example, they can explore your site to learn about your brand. They can also interact with a chatbot if they have questions. Otherwise, they can fill out a form to reach you if they have thoughts or concerns. 

Generate Brand Awareness

Each time someone visits your website, they’ll learn about your brand. In time, you’ll begin to linger at the forefront of their minds. Having an amazing website can help you generate more brand awareness and recognition.

The next time they need your product or service, they’ll recall visiting your site. They might even come back to make a purchase. 

Improve SEO Rankings

About 70% of traffic is directed through Google. Meanwhile, businesses that blog get 67% more leads per month than others. With a business website, you can use search engine optimization (SEO) to appear in front of ideal customers.

These consumers are already searching for your products and services online. You can use blogging and SEO to appear in front of them first.

Then, you can attract those consumers to your website before your competitors ever get the chance. 

Establish Credibility

Without a website, you might struggle to prove yourself as a thought leader in your niche. 

You can post helpful, informative blog posts to show consumers you know your stuff. Improving your SEO rankings can help you gain credibility, too.

Generate Conversions

You can create an online store or use a form to start generating sales and leads. Without a website, however, you could miss those opportunities to grow your business. 

As you generate more leads and sales, your ROI will begin to rise.

Invest in a Business Website for Your Atlanta Company Today

Set your Atlanta business up for success this year. Consider investing in a business website to help your business grow. Having a website can help you reach new customers, allowing you to generate more leads and sales.

In time, investing in a website can boost your ROI.

Want to learn more? We’re here to help.

Contact us today to get started.