About 97% of consumers use the internet to find local businesses. Meanwhile, 65% of shoppers click on ads when making purchases. Paid advertising now has a 200% ROI rate as a result.

Investing in paid advertising can help you reach those consumers online. Then, you can attract them to your site or store in Atlanta to generate sales.

What are the benefits of digital advertising, exactly? Read on to find out!

Reach Ideal Customers

With digital advertising platforms like Google Ads and Facebook Ads, you can specify consumers based on demographics. Billboards and flyers, on the other hand, can appear in front of almost anyone. A consumer who looks at a billboard might have no interest in your products.

With digital ads, you can focus your time, money, and attention on people who already have an interest in your products. For example, you can use Google Ads to appear in front of consumers based on the keywords they use during a search. With Google and Facebook Ads, you can also specify:

  • Location
  • Gender
  • Age
  • Household income

Defining your targeting parameters can help you leverage the consumer’s existing interest, allowing you to generate more sales. 

Gain Brand Visibility

Consumers won’t start shopping from your Atlanta business if they never realize you exist in the first place. Online marketing with digital ads can help you generate more brand visibility.

For example, you can use display pay-per-click (PPC) ads to generate brand awareness and recognition. As more people visit your website, they’ll become more aware of your brand. In fact, ads can increase brand awareness for your business by 80%!

Generate Website Traffic

Consumers can click on your digital ads to visit your website. Generating more website traffic can help you generate online leads and sales. 

It can also help you demonstrate your experience and expertise in the industry. Consumers might begin trusting your brand, which can also lead to sales. 

Boost SEO Rankings

As more people visit your website through your paid ads, Google will take notice. It might decide to boost your organic search engine rankings. Paid ads can benefit your search engine optimization (SEO) strategy.

Higher search engine rankings will help you generate more web traffic and brand awareness in the future. 

Improved ROI

Remember, digital advertising can help you generate more traffic, leads, and sales. Using precise targeting can improve your conversion rate and cost-per-acquisition. Your ROI could improve as a result.

Investing in digital advertising can help your business grow long-term! You can start spending more money on improving your business instead of wasting it on ineffective advertising strategies, too. 

Start Experiencing These Benefits of Paid Advertising in Atlanta Today

Help more people find your Atlanta business online! Start by investing in paid advertising services this year. Using digital ads will help you generate more web traffic, leads, and sales in no time!

You don’t have to develop your online marketing strategy alone, though. We’re here to help.

Contact our team today to learn more.