How many franchises have you been in this week? There is a high chance you’ve eaten, shopped, or visited a successful franchise business this week, with nearly 800,000 franchises in the US alone. So, what is the secret to a thriving franchise business?
When it comes to franchising, effective marketing solutions are essential to stand out from the crowd. With an effective strategy, franchises can be a lucrative business, benefiting all parties involved. Part of this strategy is to use franchise marketing systems to leverage your marketing results.
This guide includes everything you need to know about franchise marketing systems and how they can benefit your business.
What Is Franchise Marketing?
Franchise marketing refers to marketing solutions a franchise uses to grow in success. Franchisors and franchisees both use strategies to increase brand awareness and attract leads. There are different franchise marketing examples, including:
- Email marketing
- Search engine optimization (SEO)
- Paid advertising
- Social media marketing
- Content marketing
- Trade shows
- Print marketing
The main goal of franchise marketing is to increase brand visibility and maximize revenue. It is also important to work in collaboration so all franchisees benefit.
As part of the franchising market process, you may also be aiming to increase franchise locations to help the business thrive. Another critical aspect of franchise marketing is to not only generate leads but maintain them too.
Franchise Marketing Solutions
There are currently over 4.66 billion internet users worldwide. Digital marketing is a critical part of any franchising marketing strategy. However, some challenges can come with franchise marketing, including:
- Managing the needs of different franchises
- Challenges in collaborating and lack of consistency
- Resource difficulties
Franchises can struggle to balance unique franchise needs and services with consistent brand messaging. It can also be challenging to track local users to know how to appeal to local audiences. Not every franchise has the staffing, resourcing, or training to market campaigns without support.
The good news is that there are digital marketing solutions for franchises. One of the best solutions you can consider is franchise marketing systems, which offer a wealth of benefits for your business.
Benefits of Franchise Marketing Systems
You do not just come up with your franchise marketing system overnight. You need a well-crafted strategy to fit short and long-term marketing goals. This is where franchise marketing systems enter the chat.
Franchise marketing systems are tools that help support your franchise marketing model. You start by deciding on the following:
- Your target audience
- Marketing channels
- Local vs. national campaigns
- Specific campaign ideas
These plans will probably evolve, so you want to pick a system that can grow with your franchise’s growth. For example, you can now use digital systems to address marketing challenges and improve business success.
So, why should you make the investment time in these systems? Here are some of the top benefits of using franchise marketing systems.
Build Brand Awareness and Consistency
One of the main goals of franchise marketing is to build brand awareness. However, inconsistencies between franchises can inhibit consumer awareness. Using marketing systems lets you personalize your campaigns for local and national audiences.
You can create consistent branding and share content that shows what experience to expect with your brand. Local franchises will also have clear guidelines to follow. This helps improve synergy between franchisees.
Your brand will also be more visible to your target audience due to the marketing solutions systems will use. These include SEO and social media marketing that the system uses.
Customizable Marketing Options
While franchises have some things in common, such as sharing the goal of growing their business, it’s undeniable each has unique needs too. Your goals as a national hotel franchise will be different from a state-wide cupcake franchise.
This is why franchise marketing systems that offer customizable packages work so well. You can focus on a general comprehensive plan or have a strategy focused on specific marketing solutions, such as lead generation.
Flexible and Adaptable
It can be tempting to hold back as your business expands. You may want to play it safe with marketing methods that worked for you in the past, but that is not where the growth happens. Franchise marketing systems allow you to adapt as you go, honoring what works and making space for new marketing strategies.
You can empower franchisees and keep a broad perspective on the business’s success. This allows you to select packages that fit your marketing goals. Plus, you will have the courage to adapt them as your business grows.
Marketing services will provide systems that consider the following:
- Industry trends
- Emerging platform
- Consumer needs
The system will provide innovative strategies to keep your business evolving. The result? You will stay ahead of your competition, creating your own race.
Audits, Tracking, and Research
Part of the franchise market process is to learn how to evolve and adapt as you go. However, you need the right tools to monitor marketing success. So, how can you be sure you are on the right track or need to change your marketing strategy?
Franchise marketing systems provide the research you need to constantly refine your brand visibility, target audience, and business success. For example, research can help identify how to leverage terms you are already ranking for on search engines. It can also analyze your social media campaigns and what content is already working, which speeds up the franchising market process.
Audits and tracking also ensure your marketing stays on track. While there are some long-term marketing strategies that are tried and tested, new trends are continuously arising. Franchise marketing systems allow you to use data to determine how to incorporate these trends and continue growing as a business.
Essential Marketing Solutions
It can be hard to know where to begin with marketing your franchise. Franchise marketing systems analyze your business, what is currently working, and what will appeal to your target audience. For example, you can focus on marketing solutions such as:
- Website content creation
- Link building
- Social media marketing
- Paid advertising
- Email campaigns
Investing in a reputable franchise marketing system provides you access to digital marketing methods that are essential to grow your business. For example, 79% of B2B marketers prefer email for distributing content.
Often franchises can overlook these types of marketing solutions or only have the means to focus on one marketing solution at a time. Franchise marketing systems provide the resources to quickly expand your digital marketing strategy without sacrificing quality.
A top franchise marketing tip is to find an expert marketing service that will implement a successful system.
One of the biggest challenges of franchise marketing is having the time to learn new marketing skills. By the time you figure out how to successfully launch a franchise campaign, there may be a new trend or consumer focus to adopt. Investing in expert franchise marketing systems gives you the resources and support your business needs.
Save time and money investing in training by utilizing expert marketers in the field who specialize in franchise marketing. Stop guessing your way to the top and gain access to a team of experts ready to assist you. Avoid costly human errors and delays with ranking success while you can focus on other ways to help your franchise thrive.
Often franchise marketing systems will include support, such as email or video conferences. This will allow any issues to be promptly addressed and ensures communication remains consistent with everyone involved.
Digital All-In-One Platforms and Technological Assistance
One of the benefits of using a digital franchise marketing system, such as the Ally 360™ platform, is having the ability to oversee your franchise empire (or soon-to-be empire). These tools are all in one place, which provides a seamless marketing experience.
You can oversee essential aspects of your marketing plan without worrying about using different interfaces. You also can reduce the risks of lost paper trails or inconsistencies between franchisees.
The Ally 360 platform also includes features like business automation and messaging, which can help with lead generation. You can schedule messages to nurture leads naturally on one centralized platform.
Nurture and Generate Leads
A critical factor in your franchise’s marketing success is the ability to nurture and generate leads. A franchise marketing system is built with this goal in mind. Essential factors for lead generation are taken into consideration, including:
- Seamless communication methods
- Effective landing pages
- Enticing forms and calls-to-action
- Valuable content
- Advanced analytics
The best part is when you invest in a reputable system; you can manage lead generation all in one place. The marketing service will continue to adapt your system to work best with your target audience. Plus, your business will continue to generate more sales and grow in success.
The Best Franchise Marketing Systems
Now you know some of the benefits of franchise market systems, it is time to implement your own. So, where do you begin? The best place to start is to use a reputable marketing service.
Franchise 360 Solutions are a team of marketing experts ready to help grow your franchise online. Contact us to learn more about our franchise marketing systems.