There are over 1.9 billion websites on the internet, and the number is always growing. If you’re using your website as a tool to market your small business (as you should), you need to find a way to stand out.
Good web design is essential. It can convert viewers into customers. But how can you improve your website?
We’re here with a few quick web design tips to help. Read on to learn more.
1. Prioritize Functionality
While the overall aesthetic of your website is important (more on that later), functionality is key. People will leave your website if it doesn’t load quickly, so a poorly-functioning website can kill your business if you rely on online traffic.
Make sure that everything functions properly. You should always test a website before going live and visit your own site every so often to make sure that everything is still working as it should.
Avoid having any unnecessary widgets that will bloat your website. Check and ensure that all of your links are accessible and that each link leads to the appropriate page.
2. Don’t Forget Your Mobile Users
More people than ever are using their mobile devices to search the web instead of their computers. This is especially true if they’re looking for a nearby business (for example, if they are looking for a restaurant nearby if they’re walking through a new city).
Just because a site looks good on a computer doesn’t mean that it will look good or function well on a phone or tablet. Mobile optimization is a must in 2022 and beyond.
3. Make Sure All Information Is Accessible
Your website represents your business. You want to make sure that all necessary information is easily accessible to your potential customers.
If you run an online shop or service, this means that your storefront should be easy to access from your homepage. If not, you should have directions to your business’s location where customers can easily find them.
Your contact information should be clear and easy to find.
In short, if there’s something that someone would need to know in order to spend money on your products or services, you need to make sure that they can find it on your site.
4. Keep Your Website Clean and Simple
In the early days of the internet, flashy pages were stylish. Business owners had all types of computer graphics, videos, and music on their websites.
Now, people don’t want that. Not only will those things slow your website down, but they look dated and unprofessional. Instead, a sleek and minimalist look is best.
Take a look at what other successful small businesses in your niche are doing with their sites and try to adopt a similar aesthetic.
Try These Web Design Tips For Your Website
These web design tips will help you start creating a website that actually converts. Remember: your website is one of your best marketing tools. Make it count!
At Woodstock360, we want to help your small business grow with web design, marketing, and more. Fill out our intake form so we can start working together on your project.