Proven Digital Marketing Solutions
For Franchises and Multi-location Businesses
Our all-in-one digital marketing service and lead management tools combine everything a franchise or location owner needs to accomplish their business goals. Try our powerful platform – Ally 360™. Enjoy our professional websites and social content. Advertise on Google or Facebook with our expert strategies. Thrive with us!
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Services
The All-in-One Solution
Business Listing Management
Google My Business, Data Aggregators, and many more listing sites that matter.
Reviews Monitoring & Management
Request, monitor and respond to Google reviews from one dashboard to make reputation management easier.
SEO (Search Engine Optimization)
Increase rankings for franchise leads and for individual locations.
Social Media Marketing
Get in front of customers on Facebook, Instagram, Google Posts and more.
Website Design & Development
Get the web tools needed for managing multiple locations.
Consulting and Support
Franchisor and Franchisee support and consulting from our dedicated team.
Google Adwords Management
Search and Display campaigns for both franchise leads and individual locations.
Lead Tracking & Management
Capture leads by channel, and funnel them to your CRM with lead routing.
The Tools
Offering what you need…no fluff.
The Franchise 360 All-in-One platform is built to manage a business’s follow-up, two-way texting, pipeline, scheduling, and so much more.
Build forms and funnel pages to capture leads, user automated sms, email, phone calls, voicemails, Google and Facebook Messages to nurture leads through custom pipelines, converse with leads & clients via text, phone, and Google Business and Facebook Messenger (all in one stream!), and more!
Our automation tools allow you to do this hands-free, in the moment, allowing you to capture attention and begin online conversations immediately.
Organic
Franchise SEO
Franchise 360 offers both franchisor-level local franchisee-level search engine optimization.
We have seen incredible results (in short timeframes) in helping build corporate brand awareness on a national and local level..in one campaign. This allows a franchisor to continue to own the brand and grow to new areas while allowing franchisees to focus their marketing efforts on local lead generation.
Franchise local SEO is also available and involves managing and optimizing location pages, business listings, Google Business Profile, analytics and conversion tracking on an individual level to create as much relevance as possible for each location. The results of this type of solution improve rankings in Google maps and organically in the search results.
lead generation
Franchise Paid Ads Management
We set you up on the world’s largest and most powerful advertising platforms – Google, Facebook, and Instagram Ads.
Running paid traffic successfully takes a multi-faceted approach. At the core, paid traffic requires knowing your numbers, but also takes strategy, creativity, and a high level of knowledge of the ad platform.
Through our innovative process, we put your campaigns on a strategic path to ROI.
social management & lead generation
Franchise Social Media Marketing
Our Social Media subscriptions feature management, strategy, boosted advertising, optimized custom copy, and custom graphic design based on your level of need. The Franchise 360 social media process is designed to establish your credibility on Facebook and Instagram, building trust with potential clients. We thoroughly review and analyze each of our client’s branding, website, social presence, and marketing materials (if applicable) to influence our determination of voice, culture, and strategy.
As a business owner, it is always important to know the numbers and statistics in your company. To know your best clients, programs, what is working or not working. Many of us spend years and thousands of dollars on software that we think will help, and spend too much money, time and effort to implement. And if we can’t understand it all, we have to invest/pay another person to understand and implement it all.
As a subscriber to multiple software platforms to keep our businesses at the forefront of the industry makes my job as the CEO a simpler one. Meaning I can see new clients coming in the door from multiple resources, our company follow up, conversions, current client’s information, sales, and special offers in one place.
Franchise Website Design & Development
A website for franchises has to be able to support the needs of multiple locations. Whether you offer location landing pages, full location sites, or another unique approach Franchise 360 offers solutions for administration, technology, content, design, conversion tracking, analytics, speed, performance, and uptime. Users expect to be able to quickly find the locations near them and get their needs met. That means easy features for location search, click-to-call features, directions, ordering online, capturing leads, and any other actions that may be required for your business. Franchise 360 can help create the technology to manage all the moving parts, and get a design that looks great and works on all devices.
real numbers. real decisions.
Franchise Analytics and Reporting
Franchise 360 provides clear and honest analytics and reporting in an up-to-date, real-time dashboard. This dashboard has integrations with Google Analytics, Google Business Profile, Google Ads, social media metrics, and rankings to give a full 360 degree view of the overall performance of each campaign. Each location will receive individual Google rankings tracking, individual reporting, and their own dashboard to see just their own information. Plus, we provide franchisor-level admin access for a cumulative view so you can see the big picture as it relates to all locations and overall website and digital marketing performance.
Questions?
FAQ
Who does Franchise 360 work with?
Franchise 360 uses marketing channels like SEO, Google Ads, and social media to 1) attract new franchisee leads, and 2) increase revenues at each location by attracting new customers. Franchises often have unique challenges of scale, consistency, implementation, and scope, and our solutions help manage these. A franchise business has franchisees that they are supporting, and we help with communication, reporting, results, and transparency. A multi-location business often has similar challenges but doesn’t have to recruit new franchisees, and they often don’t have the need to support individual store owners. The process for marketing individual locations is very similar for franchises and single-owner multi-location businesses.
Our specific approach is designed to streamline a multi-location business. We can fit your business whether you have hundreds of locations now or are simply planning to start multiplying now.
Is there a minimum number of locations?
We don’t have a minimum number of locations to get started. If you are just getting started or have a lot of locations, we can help. If you get started with a solid digital marketing strategy early, you can often see strong results early, and accelerate growth. Starting off on the right path will save you time, money, and resources in the future.
How do you handle location websites?
Our goal is to meet you where. you are. However, we offer 3 primary options.
One approach is having a location page for each location on your website. We work with you to create unique content for each, making sure that pages aren’t seen as duplicate, or too similar to rank well in Google. We include individual local business schema and structured data, content, images, and on-site optimizations to help each page improve its relevance in its market. This has an impact on local rankings, and the ranking ability of the Google business listing. Depending on what a business currently has, we may add technology to add features for these location landing pages or use what is there.
Another approach is to offer full standalone websites per location. Depending on your marketing approach and individual offerings or franchise model, this may be a perfect fit. Website access can tailored to fit your exact specifications.
A third solution is to provide simple location sites within our All-in-One platform.
We can discuss the pros and cons of each model with you, but it truly comes down to how our model can fit your model.
How long is the onboarding process?
Depending on the number of locations, onboarding can take a few days to several weeks. It also depends on what technology and solutions are already in place. For instance, if we have to create solutions for landing pages and content, then it can take some time to get the infrastructure in place to execute strategies. Businesses are often coming from different places, so we’ll analyze our starting position and help determine an implementation timeline.
Marketing campaigns can be live in as little as 5 days.
How long does it take to get marketing results?
Organically speaking, for locations in less competitive markets, results can be pretty quick (within 3 months). Moderately competitive markets may take 5-6 months, and highly competitive markets can take up to 9-12 months. Competition is higher in more densely populated areas, as more competitors target those areas.
For paid campaigns, we typically see immediate results in terms of visibility and traffic. However, lasting ROI that can be used for true planning and estimating for lead generation can take 60-90 days.
This can also be affected by the seasons, market, existing competition and the product/service you offer.
Let’s talk…
Simply put, we want to help you be the experts in you and what you do by being the experts in the web that you need. We would love the opportunity to tell you more about our franchise marketing solutions, find out more about your goals and help you bridge the gap from where you are now to where you need to be.